My Thoughts On My Life - 1496 Words

My lungs burn as they fill with water, as I m trying to get my head above surface. I struggle and push my legs harder and harder but no matter how hard I push I can t stop sinking. I notice bindings on my feet and desperately try clawing at the rope on my feet. I m running out of oxygen, and I have to take a breath. I take a big gulp of water and my lungs fill, black spots clouded my vision as I feebly struggle to untie the rope, I take one more breath and could feel I m fading BRINGGGGG!!!!!! I bolt up in my bed and blink several times to try and unblock my vision, the shrill sound of my alarm breaking me from my dream. I m soaked from head to toe in what smells like salt water. My hands are bleeding from my desperate attempts to break my binding. I rub the rest of my nightmarish slumber off my face and rest I m head on my hands. This is how I wake up every night, or should I say early morning. Just before i black out my alarm wakes me and saves me from my impending doom. It always something new from i m falling off a building to being burned alive. They are very vivid and so real. I try to get out of bed and almost fall ,my head hurts and my lungs burn from the water that filled them. Somehow i manage to bring the qualities of my dream to life, so now i have a headache and possibly a broken hand. It had progressed over the years too, one time i ended up with burns on my arms and legs. I look at the time and i have to get up despite the burning in my throatShow MoreRelatedMy Thoughts On My Life1499 Words   |  6 Pageshow I have been feeling deep down all day. I know it in the deepest part of my mind, with every neuron in my brain screaming this: I am in love with you so deeply and I think I would go mad with grief if you were ever not a part of my life anymore. When I think about the coy smile you get on your face when you first step off the bus or out of your car to greet me, my heart fills with a warm feeling that spreads throughout my torso, filling me with hope for us. When I think about you freak- out laughingRead MoreMy Thoughts On My Life1277 Words   |  6 Pagesrequired my help, next on the list was Phyllis. My stomach instantly lurched at the memory of my last visitation. My hands gripped tighter onto the steering wheel, my nails digging into the soft leather leaving an impression that would last. As I pressed my foot down on the accelerator my mind whirred as I struggled to wrestle with the emotions that where brimming within me and threatening to overflow. Pictures of the scene flew before my eyes, distracting me and occupying my every thought. The dreadRead MoreMy Thoughts On My Life1272 Words   |  6 PagesI closed my eyes and pondered my next move. Was I in a dream or what? After two hours, my eyes shot open. I woke up realizing that I fell asleep. I was breathing short, heavy breaths. I looked around the room with wide eyes. I might have fell asleep while thinking about the problem I had with my mom a while ago. I couldn t believe of what was happening between me and my mom. Tears slid right down my cheeks from my warm, butterscotch eyes, followed by another one, and another one, until soon, aRead MoreMy Thoughts On My Life955 Words   |  4 PagesAs a working mother, after leaving the home, I keep on thinking about my baby. Sometime I scare if something wrong goes to him. It is very difficult to concentrate my mind. I wish I will play with him whole day, can spend my time taking care him all the possible ways that I can make him a fun. While returning back to home my concern again start the same way, playing with him and make him happy as much as I can. But when I reach home, I hug him, kiss him and stay with him for a whi le and forgetRead MoreMy Thoughts On My Life885 Words   |  4 PagesMy Mom-Mom used to tell us that if you want to make God laugh, you should tell Him your plans. I did not fully understand that when she said it but I absolutely do now. The last few weeks have been tumultuous for me to say the least. In the midst of my going through I have also experienced God in ways I don t think I could ever fully describe. What I am learning is that even in the midst of going through it s not hard to see God s hand at work in your life. I am also learning that evenRead MoreMy Thoughts On My Life845 Words   |  4 Pagesneeded a little help to focus my thoughts so I used google and found a blog that was very helpful. The writer Kat Lee said, one of my greatest fears in life is that I will be the same person at 76 that I am at 36; that I will have the same hangups as an older woman that I had as a younger woman. I think that is my same fear. When I moved to Oklahoma I wanted to reinvent myself, I didn t want to be the same girl with the same hangups both in life and spiritually. I thought new place fresh start. AsRead MoreMy Thoughts On My Life1447 Words   |  6 Pageswall in my house. The poem teaches principles such as: share everything, play fair, don’t hit people, put items back where you found them, clean up your mess. From the age of two these principles became object lessons and repeated phrases each and every day. Without realizing it, I had memorized this poem by the age of six, and not by choice. Principles impacting my life are those learned while golfing; my poem should be â€Å"All I need to know I learned in golf.† The summer between my eighth andRead MoreMy Thoughts On My Life1812 Words   |  8 Pagesthe covers halfway covering me, with my hand on my mouth, I stared at nothing in particular thinking about what just happened. Ritsu was taking a shower. I blushed as a vivid image of him naked flashed in my thoughts. His sweet and desperate kiss carved its way in my memories. As he gently put his lips against mine, I could faintly taste and smell the cigarette he was smoking a few minutes ago, but it didn t disgust me. In a daze, my right index finger traced my lips. What did this mean? Was I inRead MoreMy Thoughts On My Life876 Words   |  4 Pagesthis psychology class has opened my eyes to the endless psychological theories many great minds have introduced to the world. More interestingly, what I have learned from this class has affected me in my daily life as I find myself thinking about how my mind works and develops more often than before. Many experiences of my past can now be seen through a different light with the understanding of our remarkable cognitive abilities. My ability to stay committed to my goals while having resilience toRead MoreI Have Never Thought About My Life Essay1520 Words   |  7 Pagesnever thought about my worldviews until now. Growing up in a small town, I had not experienced or been exposed to the â€Å"outside world†. I have always been kept in this bubble surrounded by the same culture, people, and ideas. However, going to college, meeting different students and professors have made me question myself and the world I live in. I became aware of issues found around the world and I wanted to know why these issues were present. After studying specific experiences in my life and issues

Film analysis Guess Who and Guess whos comming to dinner...

The Hollywood movie â€Å"Guess Who† (2005) is a remake of â€Å"Guess Who’s Coming to Dinner† (1967). Both film’s premises are about the same situation of an interracial marriage. The original revolved around a daughter bringing her black fiancà ©e to meet her white middle class family. This was a touchy and even controversial subject in 1967 but the film became an award winner. The 2005 update switches the roles around and with a stroke of genius we now have a white fiancà ©e meeting a black family. Personally, I don’t think that 2005 Ashton Kuthcher’s film is an appropriate update. It might be a fun movie but I dont think that it is fair to describe it as a remake of â€Å"Guess whos coming to dinner†. It lacks the depth and the timeliness of the†¦show more content†¦Kevin Rodney Sullivans 2005 movie is an overt comedy that, while not ignoring the race issues altogether, uses them more frequently for humor than to illustrate serious points. Both film’s premises are about the same situation of an interracial marriage. The remake attempts to turn the concept of the original film on its head by having a black family face the entry of a white boyfriend into their world. The original film approached the subject of race with a deadly seriousness that might have felt appropriate at the time. The new version simply reverses the positions of the principals, confronting the same subject from the other side of the racial chasm. By comparison, there is a role reversal .In the classic 1967 movie â€Å"Guess Who’s Coming to Dinner†, a white woman brings a black man home to meet her affluent parents. This time around the family is black, and their daughter Theresa brings home her white boyfriend, a New York stockbroker named Simon Green for a weekend visit to New Jersey to celebrate her parent’s renewal of their wedding vows on their 25th anniversary. While her mother and sister express some surprise but ultimately welcome the stranger, her father, Percy Jones, reacts with disbelief, dismay, and ultimately, absolute hostility, from which all the purported comedy flows. The remake rubs off what few sharp edges there were on the 1967 original film about liberals facing their

A Heartbeat free essay sample

He never complained. He loved to make people smile, he loved his family, he loved his darling black lab Magic, and he loved watching the fireworks at the Fourth of July picnic. He was an amazing artist and my best friend. Some people are hard to love, but my cousin, Scott, wasn’t. He was born in 1985, and a few years later was diagnosed with Duchenne muscular dystrophy.When most kids were losing their first teeth, Scott got his first wheelchair. When he got his first electric wheelchair, he and I went out to the grassy field in front of our elementary school to see how fast it could go. Scott affectionately called it his red Corvette. We played board games and we gave out candy every Halloween. We played (and won) almost every video game ever created. We tried as many brands of chewing gum as we could find, and decided that Bubble Tape was the best. We will write a custom essay sample on A Heartbeat or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We drew pictures for each other, until he was too weak to draw. The best Christmas present I ever received was a carefully constructed sketch he made of a candy shop. It must have taken him days. He taught me things I couldn’t have learned myself: to appreciate being able to turn on a light switch and feed myself. He showed me it was definitely okay to be silly sometimes; laughing together was what got us through the rough days. He taught me to be kind, and how really to listen. He also taught me that true faith doesn’t depend on circumstances. Scott got pneumonia sophomore year. He was too weak to attend school after that, but earned his diploma in 2003 in a private ceremony at his home. He couldn’t leave his bed for the ceremony and afterwards, we watched TV. The noise of his breathing equipment was almost deafening, but we were used to it; it was what kept him alive. His last two days were rough; the breathing machine made it impossible for him to talk and he didn’t open his eyes. As I had done almost every holiday, I decorated his miniature Christmas tree. I talked to him as I hung each ornament: â€Å"Do you like this one here? No? Me, neither.† After I finished the tree, I tried to pull myself together and worked on his scrapbook. Scott loved to scrapbook. A few minutes later, someone rushed into the living room crying, â€Å"We lost his heartbeat! We lost the heartbeat!† I frantically rushed to his bedside, gently held his hand, and tried to talk to him, but I could hardly get the words from my throat. He didn’t like to see me cry, but I cried that night. He died at age 17. At his funeral, I didn’t want to believe that he wasn’t there next to me watching this whole spectacle. The sight of the red roses (red was his favorite color) hit me like a slap in the face. I kept expecting him to be there, saying that he wished it would snow. I expected to go home and drink Dr. Pepper, watch â€Å"Finding Nemo† with him again. But, he can walk now. He can run, he can jump, he can sing, and he can paint the skies to his heart’s content. He has a heart that beats much stronger now.

Lakme free essay sample

Executive Summary About the project Within a short span of the last five six years, the use of cosmetics by Indian consumer has increased significantly with more and more women taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and availability. Lakme is an Indian brand of cosmetics, owned by Uniliver, it started as 100% subsidiary of Tata oil mills which is a part of Tata group. * This cosmetics and personal care industry has been growing at an average rate of 20% for the last few years. Perfumes and skin care and hair care products are some of the major segments with promising prospects for U. S. companies. * Penetration of most cosmetic and toiletries is very low in India. The urban population with increasing purchasing power is the major force driving demand for cosmetics. India is very price sensitive market. Lakme is facing competitive edge in market with various brands. We will write a custom essay sample on Lakme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The growing Indian cosmetics market offer promising prospects for international Brands. Introduction To Company Half a century ago, as India took her first step into freedom, Lakme, India’s first beauty brand was born. At a time when beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian industry – that of skin care and cosmetic products. Lakme has grown to have a wide variety of products and services that cover all facets of beauty care and arm consumer ith products to pamper herself from head to toe. These include for lips, nails, eyes, face and skin , and services like Lakme Beauty Salon. A little bit of Lakme history: In 1995, Lakme ltd (a Tata group company) and HLL formed 50:50 venture Lakme Lever that would market and distribute Lakme’s products. In 1998, Lakme sold its brand (and 50% it owns in the JV) to HLL, renamed itself trent and entered a different business (retail). Only, the years between 1995 and 2000 saw HLL wrestling with several issues with a bearing on Lakme future. It offered a range of cosmetics with anil polish, lipsticks from early 80’s. Lakme also understand the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of skincare products from 1987. Research Methodology The research is based on:- Primary data * Questionnaire Secondary Data * Internet * Company report amp; broachers * Magazines * Newspaper Data is also gathered by talking to the respondents (target audience, understanding their beauty needs, what aspire them to go for the (Lakme) brand. Also the level of:- * Brand awareness * Price level * Visibility of brand personality * Expectancy of communication All these factors were the prime criterion for selecting (Which brand? ), Short listing and ranking (level of trustworthiness? Or most favored) which had helped us for identifying the winner in cosmetics industry. Research Design The research is based on exploratory study Research is exploratory when you use no earlier model as a basis of your study. The most usual reason for using this approach is that you have no other choice. Normally you would like to take an earlier theory as a support , but there perhaps is none , or all available models come from wrong contexts, Exploratory research means that hardly anything known about the matter at the out set of the project. You then have to begin with a rather vague impression of what you should study and it is also impossible to make a detailed work plan in advance. The data is collected by drafting a questionnaire and thereby interpreted or analyzed or result by using the Microsoft excel. SWOT Analysis of Lakme Strengths: * Local brand of specific relevance to India Strong Ramp;D capability, well linked with business. * Integrated supply chain and well spread manufacturing units * Ability to deliver cost savings Weaknesses * Price positioning in some categories allows for low price competition * Varying quality range in its products Opportunities * Brand growth through increased consumption depth and frequency of usage across all categories. * Upgrading consume rs through innovation to new levels of quality and performance. Threats * Aggressive price competition from local and multinational players. * Non existence of brand image in long run. Table of contents 1. Declaration . Acknowledgement 3. Executive summary 4. Introduction to company 5. Research methodology 6. Research design 7. SWOT analysis 8. Data interpretation 9. Findings and conclusion 10. Recommendation 11. Bibliography 12. Questionnaire Q1:-Do you use Lakme products (brand) for cosmetics? * 65% of women use Lakme products where 35% don’t. Still lot of maket segment of women needed to be targeted. Q2:- Do Lakme provides quality products ? * 60% of women think that Lakme provides quality products. Q3:-Are you Brand Loyal to Lakme? * Only 30% of women are loyal towards Lakme brand. Q4:- For what purpose you use Lakme Products? Maximum women use Lakme brand for lip color and then Face products. Only 10% usage of Nail Enamel. Q5:-What do you think about the price level of Lakme Products? * Women are satisfied with the product prices but 30% of women still think the price of Lakme brand is high. Q6:-If not Lakme then which Other Brand? * L’Oreal is tough competitor of Lakme as 39% women would prefer L’Oreal and then Revlon at 22%. Q7:- Do celebrity endorsements in advertisements att ract you towards Lakme Products? * There is good effect of celebrity endorsement among women as 66% women to get impressed by advertisement of Lakme brand by Celebrity. Q8:- What inspire you to go for any cosmetic product? * 36% women prefer Lakme for its Quality and the range of color is also impressive among women as 30% women choose Lakme product for its variety of shades. Findings and Conclusion * The Lakme Brand is known for Quality among women consumers. * Preferred product of Lakme is range and color of Lip Colors. * Price level of Lakme brand is optimum so easily affordable by maximum women segment market * L’Oreal is tough competition to Lakme . Data collected shows switching on another product is highly spontaneous and can prefer other brands. Lack of Brand Loyality among women using Lakme products. * Advertisements do influence women for buying Lakme product. * Scope of covering market share is wide. More innovations are expected. As user of Lakme product are preferring the Brand for its Quality and range of Color/Shades available in the market. Recommendations * Promotion beyond fashion week * The brand should not lose its focus away from cosmetics. It can prove to be detrimental. * For vast reach unlikely, in the short term, â€Å"some sort of an alliance or co-branding with salons that already exist may, perhaps , have been a better strategy. More promotions required as still market segment of women do not use the products though Lakme beauty products are reasonably priced , it has not been communicated well enough. Bibliography * Kotler Philip, Keller Lane Kevin Marketing, Prentice Hall Of India, 2005 * S. P Gupta , Business Statistics, 14th Edition,2005 * Tata Mc Graw-Hill Edition, Business Research Methods, Donald R. Cooper, Pamela S. Schindler. References * www. lakmeindia. com * www. hll. com * www. economictimes. com * www. financialexpress. com

Popeye Essays - Popeye, The All New Popeye Hour, Popeye Song Folio

Popeye Every little kid has heroes. Most kids in my generation followed the ninja turtles, wrestlers, and other various sorts of characters. Not that I didn't like them also, but my hero was quite different from all the usual common heroes. My biggest hero was Popeye, the Sailor Man. To me, Popeye was the ultimate. He always did the right thing no matter what. Popeye had a girlfriend, and he got to wear a really cool sailor suit. And with a can of spinach, he could take anyone on, and come out victorious. Anyway, I was pretty well obsessed with Popeye. My best friend, Joseph Lake was an awesome artist, even at age six, and he was always drawing Popeye pictures. He even taught me how to draw him. The two of us would play Popeye games in his room, where he had specialized Popeye equipment just for such purposes. I remember we built a fort out in his woods, and pretended it was Popeye's boat. Even though it wasn't in the water, it worked for us. I would watch the cartoons every day. One of my most favorites was a circus episode, where Popeye and Olive Oil had a job in the circus, but eventually the animals got out of control. Of course, Popeye had to bring things to order, beat up the animals, and turn them into luggage in one punch, which was my favorite Popeye trick. One day, my teacher announced that we would be doing a school show. We would put on our very own parade, all first grade classes together, and everyone had to participate. There would be animals, clowns, jugglers, and puppets. ?But what about Popeye I asked. Umm... what about Popeye? replied the teacher. Well how can you have a play without Popeye The teacher, quite perplexed about the whole argument, tried to reason with me. I kept quiet, but I wasn't going to give up being Popeye. Back then, it was my understanding that we had a big problem: a teacher with a script set in stone and a first grade brat. When I went home after school that day, I was furious. I couldn't take it that my hero wasn't allowed in the play. I rambled off to my mom how Ms. Scott was unfair and mean. Mom told me if I cared so much, maybe I should write a letter to her explaining my thoughts. And that's just what I did. In my best handwriting, and my mom next to me making sure I spelled the words right, I wrote the letter. I told her how the parade would be so much better if Popeye was present and expressed that I would be the best Popeye. My mom and I stamped the note and drove down to the post office. I remember the drive down to the post office. My mom was driving and just started to laugh at the situation. She told me she had never seen a kid so concerned about something. Utill this day she still says she has never seen me more concerned. Her laughter angered me and I didn't talk to her on the ride back. I waited out the long weekend and was very anxious to see what Ms. Scott had to say. That weekend I practice my Popeye impersonation all over the house. I told mom to make me spinach thinking that if Popeye ate it and got strong, maybe I would. But when I took a bite, I didn't eat anymore spinach. Finally Monday arrived and I waited all day long to see if Ms. Scott said anything about the parade and Popeye. The day drew to a close and she said nothing. When we were dismissed, I was very confused. I kept wondering why she hadn't mentioned it. I told my mom and she said she probably had not received the letter since we mailed it on a Saturday. So I waited another day and hoped she would get the letter. Again I stayed patient all day long, still she said nothing. Finally when we were in our reading groups, she called me over. She handed me the note and told me to read it

“Anthem For A Doomed Youth” By Wilfred Owen Essay Essays

â€Å"Anthem For A Doomed Youth† By Wilfred Owen Essay Essays â€Å"Anthem For A Doomed Youth† By Wilfred Owen Essay Essay â€Å"Anthem For A Doomed Youth† By Wilfred Owen Essay Essay Essay Topic: Anthem â€Å"Anthem for Doomed Youth† is an lament in which Wilfred Owen conveys his bosom felt unhappiness and disgust for the loss of life in World War I. This verse form shatters the fantasized images of war by juxtaposing the opposite universes of world and the romanticized rhetoric that distorts it. He writes about the true experience of military decease. and efficaciously expresses these powerful sentiments in merely 14 lines by usage of a slightly violent imagination that is compounded by the changeless comparing of world to myth. The verse form is intriguingly entitled. â€Å"Anthem for Doomed Youth. † Get downing with the rubric. Owen places his words into a context that contrasts with his message. An anthem is normally a loyal vocal of a group of people. state. or state as a agency to honour it. such as in the National Anthem. An anthem is a vocal that is supposed to raise up feelings of jingoism. and love for one’s state or group. Here in America. our National Anthem particularly reminds us of the soldier. who is invariably juxtaposed with the image of the† Star Spangled Banner† . The National Anthem is thought to be something that is synonymous with congratulations for one’s state and support of its military personnels. For Owen to call his verse form â€Å"Anthem for Doomed Youth† implies that those Doomed Youth have no other anthem to honour them. Owen is stating that the experience of the deceasing young person is non the 1 that is conveyed in the National Anthem. His statement is that his verse form expresses the true sentiment of the deceasing young person of war. In the first sentence. Owen begins depicting what he views as the reliable image of war by usage of an attention-getting analogy. This analogy postulates that the young person who are being massacred are deceasing like cowss. This is such a dramatic phrase because cowss unrecorded and decease the worst of lives. Cattles are bred merely for mass slaughter. and decease is inevitable for them. They are kept in confined topographic points. frequently surrounded by fencings and barbed wire. Cattle are besides considered to hold no intent in life except to function and nourish others. It is clear that this comparing of deceasing soldiers to cattle is non a blandishing one. and it is a comparing that would non be given by an advocator of war. It is in direct resistance to the description of heroism and award that comes frontward from the romanticized description of soldiers. Owen places this dramatic analogy at the terminal of a rhetorical inquiry that he himself answers in the following fe w lines. The inquiry that Owen asks is. â€Å"What go throughing bells for these who die as cowss? † The passing bells refer to the bells that are tolled after someone’s decease to denote that decease to the universe. Owen says that unlike a funeral emanation the lone things that announce the decease of these soldiers are the sounds of the instruments that killed them. He answers his opening inquiry by stating that the lone bells that are tolled are the unerasable sounds of war and decease. When depicting those sounds of war. Owen undertakings upon the reader the evil interests of war through words like â€Å"monstrous. † â€Å"anger. † and â€Å"rattle. † These are words that give the reader a gustatory sensation of fright. and a sense of repeating solitariness. The 2nd stanza continues in its comparison of the sounds and images of a funeral emanation to the sounds and images of a battleground. He uses graphic words to demo the abrasiveness of war in this stanza merely as he did in the first stanza. However. in the 2nd stanza. Owen focuses on imagination of unhappiness and compunction instead than evil and horror. Owen seems to be consecutive depicting the jobs with the war in the first eight lines. First. he ingrains on the reader the sights and sounds of the battleground. Then. he expresses the after effects of sorrow and unhappiness. For illustration. the 2nd stanza contains the words â€Å"mourning. † â€Å"wailing. † â€Å"bugles. † â€Å"sad. † and â€Å"shires. † all marks and descriptions of compunction. The concluding six brakes off greatly from the remainder of the verse form. The first two stanzas usage heavy imagination to exemplify the horrors of war. and the solitariness that accompanies it. The stanzas plaint over the fact that the soldiers die a decease of amour propre. and are non remembered. The words that are used are really rough and acidic in that they leave the reader with a feeling of the bloodshed and loss. The last stanza is more melancholic and brooding in its words than the old two. And unlike the first two stanzas. the inquiry that introduces them is answered in a manner that leaves the reader with some type of consolation. This feeling of hope in the six is culminated in the last lines of the stanza. demoing that the male childs will be remembered by some. Owen’s sobering imagination is greatly empowered through his apposition of conflicting thoughts of war. Another illustration of this is his arranging the verse form into a sonnet. Sonnets are usually written about subjects of love and love affair. Owen wrote about decease and disenfranchisement. The usage of the word â€Å"anthem† in the rubric adds to this manner every bit good. An anthem is normally a superficial. wellbeing. cockamamie vocal. This anthem is sad. gloomy. and somber. This use of sarcasm gives the verse form a flooring consequence by boxing the text of the verse form in the signifier of a sonnet and anthem while the verse form has a message that is antithetical to those two genres. This apparently self-contradictory attack makes the reader experience the power of Owen’s constructs because those constructs are so strongly contrasted by conflicting images.

Subprime Loane Research Paper Example | Topics and Well Written Essays - 1750 words

Subprime Loane - Research Paper Example It is not the interest rate corresponding to the loan itself. â€Å"Subprime† denotes any type of loan which does not satisfy the prime guidelines of a loan. Subprime lending is a process of making loans or lending money to the borrowers who are not qualified to be given loan at the market interest rates because of their low credit ratings (Bahin, 2007). Both the borrowers and the lenders find themselves in a riskier position as a result of subprime lending. It is so because such lending is characterized by poor credit rating, high amount of interest rates associated with it, and unfavorable financial situations. The mortgage brokers played an important role in the rise and fall of financing related to subprime mortgages. The competition corresponding to the subprime loans increased as a result of increasing demand of Mortgage Backed Securities (MBSs) sought by the investment banks. The lenders were observed to be involved in activities of introducing innovative financial prod ucts which seemed to be attractive to the borrowers, and the latter were thus becoming more and more interested to borrow money from the lenders. If we consider the job responsibilities of mortgage brokers, it can be observed that they had to perform the activities related to identifying the borrowers, receiving an application for loan from the borrowers, assessing their credit worthiness, evaluating their income-to-debt ratios, and then finally sending the borrowers to the lender who meets all the criteria. However, it is worth mentioning that all these activities and processes followed by the mortgage brokers did not correspond to the actual plan. The mortgage brokers received emoluments in the form of commissions and, therefore, it worked as an incentive for them to earn greater commissions by sending even the prime credit borrowers to the subprime lenders. Even the people who had little knowledge about MBSs were attracted to them because of the increasing demand for them in the market. There were not even any kinds of licensing requirements for a person to become a mortgage broker (Sanders, 2002). All these factors led to the emergence of mortgage brokers in the market and had an impact on lowering their reputations. The lenders were exposed to such a huge number of participants in the mortgage industry that many of the borrowers received loans who should never have been lent money because they were to face financial problems while repaying the loans received by them. Based on the above evaluation of the situation it can be concluded that besides some of the minor incidents, certain specific individuals like mortgage brokers cannot be blamed for the downfall of the overall subprime mortgage lending process. The blame should actually go to the regulatory authorities and government institutions which failed to oversee the situation beforehand, to different corporate misdeeds, motivation to earn more profits, and also, to a large extent, to the borrowers them selves. Question 2 Incentive contracts or managerial incentives in a corporate organization mainly correspond with the agency theory and the problems associated with it. Jensen and Meckling (1976) are commonly associated with the term â€Å"agency theory† as found in most of the existing literature. According to Alchian and Demstez (1972), the business activities conducted by most of the organizations are mostly governed through contracts that involve voluntary exchanges.